There are some truly exciting developments happening in marketing right now. It’s thrilling.
Researchers are watching live brain scans to discover what we see, and how we make decisions. Programmers are tweaking online algorithms to instantly track and respond to our search behaviours. Scientists are exploring the world of sensory marketing, to tap into our deepest instincts and memories.
Packaging is becoming multipurpose, edible, biodegradable. It has sensors built in to alert us when the contents are out-of-date. It has microchips to record temperature and location. It has personalisation that we can create on demand.
We’re not going to talk about all that.

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