Standing back to appreciate a floral design you’ve just created, what goes through your mind? Maybe you ask yourself whether the design matches what you set out to achieve in your mind’s eye. You might consider whether the symmetry is just right, and whether the balance and proportion work. Or, whether the motion within the design flows in the right way and whether the colour is well distributed. Encapsulating all of these decisions is a consideration of whether the design is beautiful or has the emotional impact you wanted to achieve.