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There are several factors which play a part in keeping the quality of cut flowers at a
high level: (1) the grower (2) moisture balance. (3) nutrient balance (4) temperature, (5)
humidity, (6) ethylene, and (7) microbial activity. While at first some of the factors seem
more important than others, they are all so inter-related that it is difficult to determine
which would be the most important. However, if one factor can be considered the most
important, once the wholesaler has received the flowers, it would have to be moisture
balance.

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