The realities of marketing for florists

The realities of marketing for florists

Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and … Continued
Walking on the Wildside 2014

Walking on the Wildside 2014

A flyer providing the details of a floristry demonstration evening and two half-day workshops in March 2014, including bio information on the demonstrators, Gail Anderson and David Berger.
The Australian Flower Industry Magazine

The Australian Flower Industry Magazine

The purpose of this final report is to summarise the Australian Flower Industry project for HAL and others, including future funding recipients. Unique activities undertaken by this project have been emphasized, particularly those activities concerning the objectives of the Project.
Relevant retailing

Relevant retailing

Retail consultant and public speaker Kevin Hennah has 25 years of experience in coaching businesses to increase sales through merchandising strategies and sales-driven store layout. Kevin has worked with leading international brands through to small businesses, with a diverse range … Continued
Facebook for Beginners

Facebook for Beginners

In this guide you’ll learn the fundamentals of Facebook advertising. The guide guide is short and simple and covers all the basics needed to run a Facebook advertising campaign including: the exact steps you need to take to set up your … Continued
New Curcuma Cut Flowers

New Curcuma Cut Flowers

This collection of new Curcuma cut flowers was bred and developed by the NT Department of Resources. These new cut flower varieties have improved commercial traits such as yield, vase life, hybrid vigour and a range of colour and inflorescence forms
5 point e-commerce check-up

5 point e-commerce check-up

As the operator of an e- commerce website we run the very real risk of becoming blind to our own site. If I might modify a proverb, all too often “familiarity breeds complacency”. When was the last time you looked … Continued
Social Media Plan – Template

Social Media Plan – Template

Like any other marketing platform, social channels require an investment in time, finances and effort. A social post may take minutes to upload but the content creation and the plan behind it can take days/weeks to prepare for. If you … Continued