New Curcuma Cut Flowers

New Curcuma Cut Flowers

This collection of new Curcuma cut flowers was bred and developed by the NT Department of Resources. These new cut flower varieties have improved commercial traits such as yield, vase life, hybrid vigour and a range of colour and inflorescence forms
5 point e-commerce check-up

5 point e-commerce check-up

As the operator of an e- commerce website we run the very real risk of becoming blind to our own site. If I might modify a proverb, all too often “familiarity breeds complacency”. When was the last time you looked … Continued
Social Media Plan – Template

Social Media Plan – Template

Like any other marketing platform, social channels require an investment in time, finances and effort. A social post may take minutes to upload but the content creation and the plan behind it can take days/weeks to prepare for. If you … Continued
AFI – In lieu of flowers

AFI – In lieu of flowers

Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
How downtown flower markets are changing with the times.

How downtown flower markets are changing with the times.

Wherever they are, the downtown markets face a rising challenge from the growth of online selling, faster and better delivery service, and—not least—rising property values in urban areas. What follows is a look at just a sampling of the downtown flower markets, … Continued
Florist poll… the results are in

Florist poll… the results are in

For the past two years, the Flower Association of Queensland Inc. (FAQI) has asked Queensland florists some questions about their businesses and their thoughts on the industry. In 2014, they sent out 204 emails inviting florists from Cairns to Warwick, … Continued
Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum

Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum

Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum. RIRDC funded project examining the issue of Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum. Publication No. 09/119 Project No. PRJ-002409
FloraCulture International – Sustainability

FloraCulture International – Sustainability

Sustainability is the theme of this edition of FloraCulture International. What strikes me is that I am not the only optimist around when it comes to this subject. Sustainability provides great opportunities for the industry. We can help society get greener, healthier, … Continued