The Australian Flower Industry Magazine

The Australian Flower Industry Magazine

The purpose of this final report is to summarise the Australian Flower Industry project for HAL and others, including future funding recipients. Unique activities undertaken by this project have been emphasized, particularly those activities concerning the objectives of the Project.
Relevant retailing

Relevant retailing

Retail consultant and public speaker Kevin Hennah has 25 years of experience in coaching businesses to increase sales through merchandising strategies and sales-driven store layout. Kevin has worked with leading international brands through to small businesses, with a diverse range … Continued
Facebook for Beginners

Facebook for Beginners

In this guide you’ll learn the fundamentals of Facebook advertising. The guide guide is short and simple and covers all the basics needed to run a Facebook advertising campaign including: the exact steps you need to take to set up your … Continued
New Curcuma Cut Flowers

New Curcuma Cut Flowers

This collection of new Curcuma cut flowers was bred and developed by the NT Department of Resources. These new cut flower varieties have improved commercial traits such as yield, vase life, hybrid vigour and a range of colour and inflorescence forms
5 point e-commerce check-up

5 point e-commerce check-up

As the operator of an e- commerce website we run the very real risk of becoming blind to our own site. If I might modify a proverb, all too often “familiarity breeds complacency”. When was the last time you looked … Continued
Social Media Plan – Template

Social Media Plan – Template

Like any other marketing platform, social channels require an investment in time, finances and effort. A social post may take minutes to upload but the content creation and the plan behind it can take days/weeks to prepare for. If you … Continued
AFI – In lieu of flowers

AFI – In lieu of flowers

Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
How downtown flower markets are changing with the times.

How downtown flower markets are changing with the times.

Wherever they are, the downtown markets face a rising challenge from the growth of online selling, faster and better delivery service, and—not least—rising property values in urban areas. What follows is a look at just a sampling of the downtown flower markets, … Continued