Marketing strategies for florists.
Flower retailing is in a state of flux right now, here in Australia. It’s an exciting time! Each florist I talk to is trying to find their place in the market, their little patch of retail land. Trying to establish … Continued
Quick Response codes, or QR codes as they are more commonly known, are being hailed by many as a new way of communicating with existing customers and a good way to attract potential new customers. But what are they? What … Continued
The difference between the terms; quality, grades and standards are important because buyers in the industry sometimes confuse quality with flower grades and standards, and they use the terms interchangeably.
2012 FAQI information Brochure
This strategy outlines opportunities for the Queensland ICT sector to increase its market in, and collaboration with the Queensland Cut Flower and Foliage Industry. The strategy will help to boost the productivity of the Flower and Foliage Industry through increased … Continued
I was in the floristry business for 37 years, and I have been a witness to various changes in the industry since the early years of my career. As a young florist, I was told that I should not buy … Continued
Tell us about your business and your team. The concept for Art of Bloom was founded in 1998 and was established as a wedding and corporate floristry specialist business in 2005. From 2008 for the next six years, we operated … Continued
Bookmark listing care instructions to increase longevity of cut flowers.
Discusses cut flower and foliage imports into Australia.