Flower retailing

Flower retailing

Flower retailing is in a state of flux right now, here in Australia. It’s an exciting time! Each florist I talk to is trying to find their place in the market, their little patch of retail land. Trying to establish … Continued
QR codes – what are they and why aren’t you using them?

QR codes – what are they and why aren’t you using them?

Quick Response codes, or QR codes as they are more commonly known, are being hailed by many as a new way of communicating with existing customers and a good way to attract potential new customers. But what are they? What … Continued
Quality vs Grades and Standards: know the difference

Quality vs Grades and Standards: know the difference

The difference between the terms; quality, grades and standards are important because buyers in the industry sometimes confuse quality with flower grades and standards, and they use the terms interchangeably.
Valuing the flower selling supply chain

Valuing the flower selling supply chain

I was in the floristry business for 37 years, and I have been a witness to various changes in the industry since the early years of my career. As a young florist, I was told that I should not buy … Continued
A chat with Lana Lichman of Art of Bloom

A chat with Lana Lichman of Art of Bloom

Tell us about your business and your team. The concept for Art of Bloom was founded in 1998 and was established as a wedding and corporate floristry specialist business in 2005. From 2008 for the next six years, we operated … Continued
Care and Handling of Cut Flowers and Foliage

Care and Handling of Cut Flowers and Foliage

There are several factors which play a part in keeping the quality of cut flowers at a high level: (1) the grower (2) moisture balance. (3) nutrient balance (4) temperature, (5) humidity, (6) ethylene, and (7) microbial activity. While at … Continued