Pantone Spring 2015 colour palette ‘En Plein Air’

Pantone Spring 2015 colour palette ‘En Plein Air’

Every year Pantone, the international colour company, announces its colour of the year. This is a colour they believe reflects fashion, design and style trends, and our emotional state. It’s a ‘mood colour’ for 2015. Pantone also issues twice-yearly colour … Continued
A study of the Netherlands flower market

A study of the Netherlands flower market

With the rapid development of Australian floricultural products over the last decade the importance of marketplace information has become more important to both new and experienced growers and exporters. This market report prepared by the Flower Export Council of Australia … Continued
AFI – In lieu of flowers

AFI – In lieu of flowers

Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
Attendance at International Flower Exhibition in Japan in October 2007

Attendance at International Flower Exhibition in Japan in October 2007

The Trade Mission to Japan in October 2007 focused on two main activities; Meeting flower industry leaders, participants and customers to learn more about the requirements of the flower and foliage market Contributing and participating in the Trade stand at … Continued
Beauty, flowers and the brain

Beauty, flowers and the brain

Standing back to appreciate a floral design you’ve just created, what goes through your mind? Maybe you ask yourself whether the design matches what you set out to achieve in your mind’s eye. You might consider whether the symmetry is … Continued
A study of the Taiwan flower market

A study of the Taiwan flower market

With the rapid development of Australian floricultural products over the last decade the importance of marketplace information has become more important to both new and experienced growers and exporters. This market report prepared by the Flower Export Council of Australia … Continued
The environmental portrait

The environmental portrait

The environmental portrait is sometimes referred to as the location portrait. In the last issue, we talked about having a clean and clear headshot against a plain background. This time, we are bringing the full and wonderful environment in which … Continued
A study of the USA flower market 1998

A study of the USA flower market 1998

With the rapid development of Australian floricultural products over the last decade the importance of marketplace information has become more important to both new and experienced growers and exporters. This market report prepared by the Flower Export Council of Australia … Continued