AFI – Research Proves What the Flower Children Knew 40 Years Ago

AFI – Research Proves What the Flower Children Knew 40 Years Ago

Forty years after the poet Allen Ginsberg coined the term fl ower power (1965), research proves that flowers actually do spread the happiness and joy the hippies once believed. Several university studies conducted between 2000 and 2005 point to the psychological, emotional, … Continued
Issues for a growing business

Issues for a growing business

In the last issue, wildflower grower and WildFlowers Australia Vice-President Ben McInnes talked about the establishment and longevity of his family business, Brushtop Farm in New South Wales. In this next instalment, Ben discusses some of the issues and challenges facing the … Continued
Sprucing up your website for the holidays

Sprucing up your website for the holidays

Most florists are familiar with the upcoming holiday rush. For your brick and mortar store, it is time you bring additional hands onboard to ensure your customers are greeted by smiling faces, and your orders are handled in a timely … Continued
A study of the Italian flower market

A study of the Italian flower market

With the rapid development of Australian floricultural products over the last decade the importance of marketplace information has become more important to both new and experienced growers and exporters. This market report prepared by the Flower Export Council of Australia … Continued
AFI – The realities of marketing for florists

AFI – The realities of marketing for florists

Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued
Cut Flowers: Basic Production and Marketing

Cut Flowers: Basic Production and Marketing

Field-grown speciality cut flowers offer a diversity of products and are increasingly profitable for growers throughout the U.S. Although speciality cut flower production is both national and world-wide, each region of a country or state possesses specific climates suited for certain … Continued
Valuing the flower selling supply chain

Valuing the flower selling supply chain

I was in the floristry business for 37 years, and I have been a witness to various changes in the industry since the early years of my career. As a young florist, I was told that I should not buy … Continued
A study of the Japanese flower market 1997

A study of the Japanese flower market 1997

With the rapid development of Australian floricultural products over the last decade the importance of marketplace information has become more important to both new and experienced growers and exporters. This market report prepared by the Flower Export Council of Australia … Continued
Weeds and the floral industry

Weeds and the floral industry

Industries such as the nursery industry have taken steps to phase out the use of weeds; however the cut flower industry has been slower to respond. Recent assessments have shown that up to 170 species of weeds are being used in floristry throughout Australia. … Continued