Relevant retailing

Relevant retailing

Retail consultant and public speaker Kevin Hennah has 25 years of experience in coaching businesses to increase sales through merchandising strategies and sales-driven store layout. Kevin has worked with leading international brands through to small businesses, with a diverse range … Continued
Consumer survey into attitudes to cut flowers

Consumer survey into attitudes to cut flowers

A survey was conducted at the Royal Queensland Show (Ekka) in Brisbane, 8-17 August 2013. Responses were collected from those visiting the show hall and willing to complete a survey. 710 surveys were completed. The show is a general entertainment … Continued
Study Tour and activities in Beijing and Tokyo

Study Tour and activities in Beijing and Tokyo

Australian wildflowers in China appear to be novel items which attract much attention among the people who see them and may be recognised by others as an opportunity to add a new element in their floral work. In Japan, Australian … Continued
5 point e-commerce check-up

5 point e-commerce check-up

As the operator of an e- commerce website we run the very real risk of becoming blind to our own site. If I might modify a proverb, all too often “familiarity breeds complacency”. When was the last time you looked … Continued
RIRDC Report: Wildflower marketing workshop

RIRDC Report: Wildflower marketing workshop

In November 1999, the Australian Flora and Protea Growers Association, with support from RIRDC, commissioned research into the domestic market for wildflowers. That project (AFP-1A) aimed to find out consumers’ attitudes to wildflowers, and, based on that information, to identify … Continued
The power of branding

The power of branding

As consumers, our lives are shaped by brands. On a daily basis, large corporations invest a high percentage of their marketing budget on brand development and promotion. Their goal is to instil strong consumer awareness and a brand profile to … Continued
Florist poll… the results are in

Florist poll… the results are in

For the past two years, the Flower Association of Queensland Inc. (FAQI) has asked Queensland florists some questions about their businesses and their thoughts on the industry. In 2014, they sent out 204 emails inviting florists from Cairns to Warwick, … Continued
Social Media Plan – Template

Social Media Plan – Template

Like any other marketing platform, social channels require an investment in time, finances and effort. A social post may take minutes to upload but the content creation and the plan behind it can take days/weeks to prepare for. If you … Continued