National Floriculture Magazine

National Floriculture Magazine

The AFI magazine is now a vibrant and informative publication for the floriculture industry which works as a very successful communication tool to provide information and advice that will assist flower growers from both the traditional and native/wildflower sector in expanding and … Continued
Back to Basics

Back to Basics

There are some truly exciting developments happening in marketing right now. It’s thrilling. Researchers are watching live brain scans to discover what we see, and how we make decisions. Programmers are tweaking online algorithms to instantly track and respond to … Continued
Florist poll…the recommendations

Florist poll…the recommendations

In issue 46, we brought you the results of the Flower Association of Queensland Inc. (FAQI) annual florist poll, and invited you to take part yourself through our weblink. This issue, we look at the answers to some of these … Continued
Wildflower Marketing Workshop

Wildflower Marketing Workshop

While production of cultivated wildflowers has increased dramatically over the last 20 years, sales of wildflowers on the domestic market have not kept pace with this increase. Market research, commissioned by AFPGA,  and supported by RIRDC, was carried out in November 1999 … Continued
The Australian Flower Industry Magazine

The Australian Flower Industry Magazine

The purpose of this final report is to summarise the Australian Flower Industry project for HAL and others, including future funding recipients. Unique activities undertaken by this project have been emphasized, particularly those activities concerning the objectives of the Project.
Flower retailing

Flower retailing

Flower retailing is in a state of flux right now, here in Australia. It’s an exciting time! Each florist I talk to is trying to find their place in the market, their little patch of retail land. Trying to establish … Continued
Profit, breakeven or loss!

Profit, breakeven or loss!

It wasn’t my intention to re-visit a previous article, but I feel I must. Recently, in Hobart, I visited a number of florists. The main discussion was wedding work and the role of ‘back yarders’ eroding their profit margin. In … Continued
Headshots for beginners

Headshots for beginners

So you think headshots are just for the rich and famous? Well in today’s business environment, don’t we all need to be a bit of a celebrity? People love putting a face to a name, and a good headshot makes … Continued