It wasn’t my intention to re-visit a previous article, but I feel I must. Recently, in Hobart, I visited a number of florists. The main discussion was wedding work and the role of ‘back yarders’ eroding their profit margin. In … Continued
Bookmark listing care instructions to increase longevity of cut flowers.
Slideshow overview from the Australian Flower Export Council 2005.
So you think headshots are just for the rich and famous? Well in today’s business environment, don’t we all need to be a bit of a celebrity? People love putting a face to a name, and a good headshot makes … Continued
Environmental Scans are produced annually by Australia’s Indu stry Skills Councils and analyse existing and emerging trends in the service industries, focusing on their implications for workforce development. They form a key piece of advice to the government on skill … Continued
The report provides a snapshot of the market in Canada using a format that will be repeated in other country reports. The report targets the importation, distribution and sale of Australian flowers and foliages in relation to the requirements and practices … Continued
A Look at the Changing Retail Environment and the Opportunities
In the September issue of the magazine, we featured an article about the power of branding by WAFEX Director Adrian Parsons. We continued our discussion with Adrian to find out how the branding model is being put to work in … Continued
Floristry Industry Australia statistical summary document of the size, value and economic drivers in 2015
This report presents information about the size and nature of the Australian flower export industry. The report gives information on the patterns and levels of flower exports across a range of important variables. Seasonal information on the categories of flower exports as … Continued