An export strategy is an essential component of your business plan. Keep it simple, but make sure everyone in the company involved in achieving export results is aware of the plan and has a sense of engagement with it.
Why have an export strategy?
Developing a sound export strategy helps you define your export aims and match your resources to those aims. Your export strategy will help you manage the market sectors you have identified as core business.
Focusing your resources enables you to provide quality responses and service to your new export customers.
A well-developed export strategy will help in dealing with a range of service providers. It singles you out as a company that has well developed, realistic goals and programs designed to achieve them.

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