Recently John Jones and I caught up at the Melbourne International Flower and Garden Show and we always enjoy a chat about our mutual passion, the Floral Industry. We both enjoy reading each others’ article in AFI and we discussed the present and future of our industry. Incidentally, I have known John since he came into the florist industry and I judged his first national competition in Alice Springs way back in 1980. John won that competition. We have both seen a lot of changes in floristry and if a florist is content to open their door and trade day in and day out without innovation their business will suffer. The difference these days is that the process of decline is faster. A smart operator can be very successful today so don’t tell me times are hard – get smarter! We did discuss the “Living Card” as well and those who read John’ s March AFI article would clearly feel his stance on this. I’ll discuss my view later in this article.   

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