A 5000 plant Waratah farm was established in Alpine near Mittagong in NSW in 1999 after researching the accumulated knowledge of years of research and practical application of experience gained by the native flower industry. Imbi Chad, who has an accounting background that forms a business basis for their enterprise, also has a passion for growing Waratah, and other native flower plants such as Kangaroo Paw, NSW Christmas Bush and Leucadendron. Wally, with his background in engineering, adds his skills to the hardware and logistics side of the business while making sure that the relationships that need to be established in any successful business are maintained and sustained. His extensive experience in offshore production of pieces of technology that most of us use on a day-to-day basis has provided him with a perspective that will see their business grow domestically and in the future, expand internationally.

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