In the September issue of the magazine, we featured an article about the power of branding by WAFEX Director Adrian Parsons. We continued our discussion with Adrian to find out how the branding model is being put to work in another commercial scenario.
WAFEX has launched a new retail brand, Just Because Flowers, which is specifically designed for independent retailers, especially those new to carrying fresh flower lines or looking to simplify the process of merchandising their range.

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