This project aimed to identify strategies to improve the domestic market share for wildflowers, by determining the current flower and wildflower buying patterns. While there have been a number of reports on the export market for wildflowers, there has been … Continued
Rice flower is used as a filler in mixed bunches and dried arrangements and is popular on both the domestic and export markets. It is a spring-flowering, perennial, Australian native shrub which has been grown in plantations since the 1980s.
New fresh products are a key to the success of the floricultural industry. Chamelaucium (Waxflower) and Anigozanthos (Kangaroo Paws) currently dominate Australian cut flower exports, however new material is sought to lift sales and increase profitability for growers. Australia has the disadvantages … Continued
The Best Bets analysis is a valuable market research tool to help growers increase the industry’s supply base. It has enabled exporters to collectively list crops for which they have a demand and are under supplied. Through the Best Bets analysis … Continued
Getting involved in exporting can be a good source of income if done correctly, but it involves greater risks and costs than supplying flowers to the domestic market. Preparing and packing fresh cut flowers for export is highly specialised, as … Continued
Concise, practical guidelines for shippers handling cut flowers by air are needed to ensure an industry-wide standard of excellence. Industry analysts stress the importance of quality and reliability in the increasingly competitive global market for cut flowers.
There is currently much concern in the industry regarding flower shipment rejections by the USA due to insect contaminations, with particular reference to thryptomene and waxflower from Australia. A workshop was held to determine strategies to reduce United States Department of Agriculture … Continued
Bract browning of waratahs reduces their market value and export potential as a cut flower crop. Many environmental factors such as light, water stress and localised calcium deficiency have been implicated in the development of bract browning. Potted waratahs of cultivars ‘Olympic Flame’ … Continued
An export strategy is an essential component of your business plan. Keep it simple, but make sure everyone in the company involved in achieving export results is aware of the plan and has a sense of engagement with it. Why … Continued
Kangaroo paw (Anigozanthos spp. and Macropidia sp.) is native to Western Australia and has been cultivated for several years. It has become a substantial export earner for Australia with markets in Japan, USA and Europe. The flower can be used in arrangements as … Continued