AFI – The realities of marketing for florists

AFI – The realities of marketing for florists

Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued
AFI Case Study -Water Use Efficiency

AFI Case Study -Water Use Efficiency

After discussing the results of the first assessment with Stuart, it was decided that flow rates could be increased by combining irrigation stations. During the following 12 months, Stuart trialled combinations of stations, and found that three stations could be run together, … Continued
AFI – In lieu of flowers

AFI – In lieu of flowers

Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
Australian Flower Industry Magazine

Australian Flower Industry Magazine

The purpose of this final report is to summarise the Australian Flower Industry project for HAL and others, including future funding recipients. Unique activities undertaken by this project have been emphasised, particularly those activities concerning the objectives of the Project.
National Floriculture Magazine

National Floriculture Magazine

The AFI magazine is now a vibrant and informative publication for the floriculture industry which works as a very successful communication tool to provide information and advice that will assist flower growers from both the traditional and native/wildflower sector in expanding and … Continued
The Australian Flower Industry Magazine

The Australian Flower Industry Magazine

The purpose of this final report is to summarise the Australian Flower Industry project for HAL and others, including future funding recipients. Unique activities undertaken by this project have been emphasized, particularly those activities concerning the objectives of the Project.
Case Study – Winning with Water at Rosemount

Case Study – Winning with Water at Rosemount

Saving water and energy has never been more important for flower growers. Faced with rising costs and limited natural resources, efficient water management is essential for every production business, as well as for the environment and the community.
AFI – Backhousia browning syndrome

AFI – Backhousia browning syndrome

The University of Queensland’s Centre for Native Floriculture is continuing its examination of the causes of the browning in Backhousia.
Want to use less power to pump your water?

Want to use less power to pump your water?

As with all machinery, pumping systems will decline in efficiency over time, either due to abnormal operating conditions, or through normal wear and tear. To keep the system functioning at peak efficiency it’s important to monitor pumping performance on a regular basis, but it … Continued