Facebook for Beginners

Facebook for Beginners

In this guide you’ll learn the fundamentals of Facebook advertising. The guide guide is short and simple and covers all the basics needed to run a Facebook advertising campaign including: the exact steps you need to take to set up your … Continued
Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum

Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum

Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum. RIRDC funded project examining the issue of Incorporating Australian Wildflowers and Native Plants into the National Floristry Curriculum. Publication No. 09/119 Project No. PRJ-002409
Fair-trade labels in the cut-flower market

Fair-trade labels in the cut-flower market

There is actually a very good reason, aside from the feel-good ones. It turns out that good practices translate into good quality. Of the many labels and certification programs that provide assurance cut flowers were  produced in a responsible manner, all incorporate criteria … Continued
AFI – The realities of marketing for florists

AFI – The realities of marketing for florists

Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued
AFI – In lieu of flowers

AFI – In lieu of flowers

Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
Floristry Environmental Scan

Floristry Environmental Scan

The Floristry Sector is mainly engaged in the retailing, creation and designing of flower and foliage products. Businesses in this industry purchase flowers from growers, arrange them and sell them directly to consumers. Many businesses are owner operated and the … Continued