OG Article Scan The Flower Association has been working with industry members from across the country in an effort to address some issues associated with on line order gatherers (OGs). An OG is a company that only has an on … Continued
AFI Iss43 – Page 18-19 – Labour money well spent Florists are artistic by nature and often neglect the business side of their enterprise. Labour cost and how a florist charges for their time is a major factor and often the downfall … Continued
AFI Iss42 Page 20-21 – Cool rooms – do you need one Do you really know the running temperature of your cool room? It is interesting to ask a florist what temperature their cool room or refrigerated display cabinet operates at. Many are … Continued
The environmental portrait is used to showcase what you do, where you do it and who is doing it. The viewer wants to be drawn into the picture to see the slice of life that you are presenting. It’s all about creating … Continued
What is to become of the flower and floristry industry? This is the worst I’ve seen it, with everyone trying to grab their piece of the cake at the expense of others in the chain.
A Look at the Changing Retail Environment and the Opportunities
The Floristry Sector is mainly engaged in the retailing, creation and designing of flower and foliage products. Businesses in this industry purchase flowers from growers, arrange them and sell them directly to consumers. Many businesses are owner operated and the … Continued
Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
Presentation identifying the changing face of retail with a focus on subscription based services.
Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued