Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued
Presentation identifying the changing face of retail with a focus on subscription based services.
Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
The study sought to provide information on the USA and Canadian market for Australian native flowers and plantation grown Proteaceae of South African origin and, particularly, to identify opportunities for Australian growers and exporters to increase their market share.
This report aims to provide members of the Australian wildflower and native plants industry with the necessary information to help them make informed choices about ecolabels available in their export markets. The report also considers the advantages and disadvantages of establishing a … Continued
In the last issue, wildflower grower and WildFlowers Australia Vice-President Ben McInnes talked about the establishment and longevity of his family business, Brushtop Farm in New South Wales. In this next instalment, Ben discusses some of the issues and challenges facing the … Continued
Field-grown speciality cut flowers offer a diversity of products and are increasingly profitable for growers throughout the U.S. Although speciality cut flower production is both national and world-wide, each region of a country or state possesses specific climates suited for certain … Continued
Marketing strategies for florists.
In November 1999, the Australian Flora and Protea Growers Association, with support from RIRDC, commissioned research into the domestic market for wildflowers. That project (AFP-1A) aimed to find out consumers’ attitudes to wildflowers, and, based on that information, to identify … Continued
In this guide you’ll learn the fundamentals of Facebook advertising. The guide guide is short and simple and covers all the basics needed to run a Facebook advertising campaign including: the exact steps you need to take to set up your … Continued