AFI – The realities of marketing for florists

AFI – The realities of marketing for florists

Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when … Continued
AFI – In lieu of flowers

AFI – In lieu of flowers

Whenever I see, “Please make a donation in lieu of flowers, I think: why are they picking on florists? While giving to charities should be encouraged, why does it have to be at the expense of the floristry industry?
A Study of the USA and Canadian Flower Markets

A Study of the USA and Canadian Flower Markets

The study sought to provide information on the USA and Canadian market for Australian native flowers and plantation grown Proteaceae of South African origin and, particularly, to identify opportunities for Australian growers and exporters to increase their market share.
Improved Market Access for Australian Wildflowers through Eco-labelling

Improved Market Access for Australian Wildflowers through Eco-labelling

This report aims to provide members of the Australian wildflower and native plants industry with the necessary information to help them make informed choices about  ecolabels available in their export markets. The report also considers the advantages and disadvantages of establishing a … Continued
Issues for a growing business

Issues for a growing business

In the last issue, wildflower grower and WildFlowers Australia Vice-President Ben McInnes talked about the establishment and longevity of his family business, Brushtop Farm in New South Wales. In this next instalment, Ben discusses some of the issues and challenges facing the … Continued
Cut Flowers: Basic Production and Marketing

Cut Flowers: Basic Production and Marketing

Field-grown speciality cut flowers offer a diversity of products and are increasingly profitable for growers throughout the U.S. Although speciality cut flower production is both national and world-wide, each region of a country or state possesses specific climates suited for certain … Continued
RIRDC Report: Wildflower marketing workshop

RIRDC Report: Wildflower marketing workshop

In November 1999, the Australian Flora and Protea Growers Association, with support from RIRDC, commissioned research into the domestic market for wildflowers. That project (AFP-1A) aimed to find out consumers’ attitudes to wildflowers, and, based on that information, to identify … Continued
Facebook for Beginners

Facebook for Beginners

In this guide you’ll learn the fundamentals of Facebook advertising. The guide guide is short and simple and covers all the basics needed to run a Facebook advertising campaign including: the exact steps you need to take to set up your … Continued