As consumers, our lives are shaped by brands. On a daily basis, large corporations invest a high percentage of their marketing budget on brand development and promotion.
Their goal is to instil strong consumer awareness and a brand profile to guide and influence our purchasing decisions. Such marketing techniques and opportunities should not be limited to Facebook, Coca Cola, Nike and McDonalds. Australian flower growers and wholesalers can also learn how to create and implement a branding program to improve their business profitability.
Why brand my flowers?

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