Marketing is something that a lot of small business people, including florists, do not fully understand, enjoy or feel confident in. It can (but does not need to) get expensive, doesn’t always work and requires an input of time and energy when these particular resources are already stretched to their limit.
And there’s the whole Internet thing…
However, despite the challenges, there are still florists out there kicking marketing goals, online and offline, and opportunities exist for any pro-active florist to successfully grow their business with good marketing.
Admittedly, I am not a florist, but I do work in the floral industry and I also run my own small business. Disclaimer over with, here’s what I would do about marketing if I was a florist!

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