This is my new motto, as shown on the right, thanks to Coco Chanel. I may even embroider it onto a cushion. Maybe it’s a motto that you could take to heart too.

I’m passionate about what I do for a living. I would love to help every floriculture business in Australia improve its marketing, to see an increase in sales.

But not everyone is as passionate about growing their business, as I am to help them do that. Some are quite content to tick over, paying the bills, meeting their obligations, going home in time to catch the early news. Some don’t want the extra responsibility that more sales may bring – more staff to manage, less hands-on time in the business. Some think marketing is an occupation for charlatans; their product is surely wonderful enough to sell itself, without the need for anything as grubby as promotion.

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